I’m Juliette Paige, and Rookie Move is my design alias. Why ‘Rookie Move’?

First and foremost, you can only imagine the reactions I received when I decided to leave my secure tech job to pivot into a creative industry.

rookie move.

But honestly, the name pays homage to the little girl whose creativity knew no limits, who spent hours daydreaming, who pretended that the glow-in-the-dark stars on her ceiling were the real galaxy.

It’s allowing myself to be an “amateur,” which comes from the Latin root “amare” — to love.

An amateur does something for the love & joy of it. Not for the financial gains or for professional recognition.

I’m an amateur. A rookie, if you will.

All this to say, I’m proud to call myself an experiential designer and inject this joy into my work. I design physical spaces, things, and experiences that bring people together to build community and happiness.

And I’m hoping you’ll see some Rookie Move designs in the wild soon.

xoxo, JP