What is experiential marketing?

My definition: experiential marketing are in-person experiences and events that manipulate and evoke emotion.

Therefore, we as professionals hold the responsibility to be as inclusive and intentional as possible.

But there’s no one place to learn experiential marketing. We learn by doing and making mistakes, all while chasing deadlines by our clients.

Rookie Move aims to create educational resources to standardize experiential marketing.

The goal is to help the industry communicate with each other better — within brands, agencies, vendors, freelancers, and those just getting into the industry.

Join me in IRL and virtually to learn, connect, collaborate, and define the industry with intention.