an experiential marketing holiday party to celebrate the doers
December 4, 2025 • 6:00–9:00p
Rustik Tavern at the Brooklyn Navy Yard
The Back-of-House Ball is a love letter to experiential marketing, bringing together the entire industry — brands, agencies, vendors, freelancers, and those breaking into the field.
After all, we’re pretty damn good at bringing people together. But we hardly come together ourselves.
So leave the floorplans at home, and join us over food, drinks, networking, and of course — experiences.
For the experiential companies too busy to plan their own holiday party, come to ours.
For the freelancers who never get a holiday party, it’s time to come together, too.
Let’s celebrate what experiential is — a feeling.
PARTNERS
With over 20 years experience in event production, sales, marketing, and visual communications strategy, Pop Spark was founded by combining our love of event management, sales and marketing, and print production. We channeled these experiences into a multi-disciplined experiential marketing agency that offers a turnkey solution to growing businesses. With a focus on brand awareness and organic community building, Pop Spark is helping brands make an impact via experiences.
Dustin Malstrom is a multidisciplinary creative director and architect who has spent his career pushing the boundaries of experiential design for global organizations including SoFi Stadium, the United Nations, and many more. Sustainability is central to everything he builds—from large-scale installations to product innovation—and he is the creator of PROJEXION, a first-of-its-kind display platform that introduces a new category in event technology: a mobile, design-forward, Swiss-Army-knife solution that delivers immersive, high-impact experiences anywhere.
The Slowdown Summit is a leadership development conference designed for introverted and neurodivergent professionals, co-founded by Zach Reizes, Juliette Paige, and Brooke Stanley. In a hustle-culture forward world that rewards the loudest voices in the room, the Slowdown Summit is redefining how we gather, creating spaces that meets all minds where they are, and on their own terms.
Hailing from Honolulu, Juliette Paige (aka Rookie Move) is a mechanical engineer turned experiential designer and producer.
Rookie Move is a nod to being an amateur, which comes from the Latin root “amare” — to love.
She crawled her way into experiential marketing in 2024 with zero experience in the industry. She’s since worked for 13 agencies, co-founded a leadership development conference, and produces events to bring together the experiential marketing industry.
But she’s also made a lot of mistakes. and learned pivoting the hard way. and is always stumbling into a new problem that takes a new solution.
Would she want it any other way? no.
Because she’s had the privilege to learn from incredible mentors and create an entire career on her own terms.
Welcome to the Rookie Move world. I’m happy to have you here.