an experiential marketing holiday party to celebrate the doers
December 4, 2025 • 6:00–9:00p
Rustik Tavern at the Brooklyn Navy Yard
The Back-of-House Ball is a love letter to experiential marketing, bringing together the entire industry — brands, agencies, vendors, freelancers, and those breaking into the field.
After all, we’re pretty damn good at bringing people together. But we hardly come together ourselves.
So leave the floorplans at home, and join us over food, drinks, networking, and of course — experiences.
For the experiential companies too busy to plan their own holiday party, come to ours.
For the freelancers who never get a holiday party, it’s time to come together, too.
Let’s celebrate what experiential is — a feeling.
TALKS FROM
EJ Brieva — AR solutions
Zachary Reizes — Event Curator
Sabrina Ramos — XM Agency Owner
Cairo Kidd — Florals
Dustin Malstrom — Projection solutions
Tara Falk — Brand Staffing
Kitae Kim — RFP’s
Jenn Perez — Print vendor
Lily Huang-Voronina — Media production
PARTNERS
When motion meets notion, you get a creative force built to move brands and people. With Notion of Motion and Motion Animals, you get two studios merging into one heartbeat focusing on consumer premium goods, entertainment and technology. Every great story has a spark, let us find yours and make it unforgettable.
With over 20 years experience in event production, sales, marketing, and visual communications strategy, Pop Spark was founded by combining our love of event management, sales and marketing, and print production. We channeled these experiences into a multi-disciplined experiential marketing agency that offers a turnkey solution to growing businesses. With a focus on brand awareness and organic community building, Pop Spark is helping brands make an impact via experiences.
Dustin Malstrom is a multidisciplinary creative director and architect who has spent his career pushing the boundaries of experiential design for global organizations including SoFi Stadium, the United Nations, and many more. Sustainability is central to everything he builds—from large-scale installations to product innovation—and he is the creator of PROJEXION, a first-of-its-kind display platform that introduces a new category in event technology: a mobile, design-forward, Swiss-Army-knife solution that delivers immersive, high-impact experiences anywhere.
The Slowdown Summit is a leadership development conference designed for introverted and neurodivergent professionals, co-founded by Zach Reizes, Juliette Paige, and Brooke Stanley. In a hustle-culture forward world that rewards the loudest voices in the room, the Slowdown Summit is redefining how we gather, creating spaces that meets all minds where they are, and on their own terms.
My work centers on the dialogue between artist and creator. I see an artist as someone who reflects, and a creator as someone who opens space for others to express themselves. I aim to offer experiences that help people access their own creativity—free from the pressure of asking, “Am I an artist?” I want to reduce the stigma around artistic expression and provide a space for genuine dialogue.
Aim & Fire is a boutique experiential and field-trade marketing agency built for brands that want impact, not overhead. We produce high-touch activations, retail programs and mobile tours that move product and build brands.
Hailing from Honolulu, Juliette Paige (aka Rookie Move) is a mechanical engineer turned experiential designer and producer.
Rookie Move is a nod to being an amateur, which comes from the Latin root “amare” — to love.
She crawled her way into experiential marketing in 2024 with zero experience in the industry. She’s since worked for 13 agencies, co-founded a leadership development conference, and produces events to bring together the experiential marketing industry.
With that journey came breakthroughs and mistakes. But she wouldn’t want it any other way.
Welcome to the Rookie Move Collective. It’s my love letter to the industry, a place to gather, and a reminder that creating experiences comes with the responsibility of being inclusive and intentional.