e.l.F.

New York Stock Exchange

A pink and black elf Lip Oil Change truck parked on a city street with a large sign. People are standing in line, and there are tall buildings and American flags in the background.

YEAR
2024

CLIENT + BRAND
e.l.f. Cosmetics / All Terrain / Day 1 Agency

DESCRIPTION
Designed activations for 190ft. brand activation for e.l.f in front of the New York Stock Exchange.

Activations were later used for an installation at the Indy500.

A display of e.l.f. cosmetics with lipstick tubes, lip gloss, and face products, arranged behind a multicolored fence with a person standing nearby.
Two women standing behind a pink elf Cosmetics booth during an outdoor event, holding checkered flags, with various cosmetics displays and signs promoting lip oil change and trade.
Illustration of a virtual shoes fitting station at a nail salon with a pink theme. It has a pink pit wall with three seats equipped with computers labeled 'elf', and a sign indicating 'PIT STOP'. There's a shoe display above the pit wall.
Five women dressed in black ELF beauty uniforms standing in front of a colorful promotional booth with ELF branding, American flags, and pink makeup products displayed, promoting ELF lip oil change at an outdoor event.
Floor plan of an event space with designated areas labeled for coffee truck, lip oil exchange, pit wall touch ups, photo ops, and tire/product giveaway. The layout includes a long rectangular room with a parking space for a car at an angle.
City street scene with billboards advertising elf beauty and lip oil change, tall skyscrapers, and people walking and standing near a pink elf Oil Change truck.

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